An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
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- Decrease cost-per-click (CPC) bid and increase daily budget
- Improve Quality Score and decrease cost-per-click (CPC) bid
- Decrease cost-per-click (CPC) bid and decrease daily budget
- Improve Quality Score and increase cost-per-click (CPC) bid