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True or false? You’re talking with another HubSpot agency partner and you each start talking about your target market. Since you are both HubSpot agency partners, you should have the same target market.

HubSpot Agency Partner Certification Exam Answers:

  • True
  • False

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Fill in the blanks: Your _________ describes the type of person you’re targeting, whereas your _________ describes the type of company you’re targeting.

HubSpot Agency Partner Certification Exam Answers:

  • buyer persona, target market
  • target market, buyer persona
  • buyer profile, target market
  • buyer persona, qualified lead

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Which retainer pricing model would you be using when assigning a flat profit margin on top of your monthly cost?

HubSpot Agency Partner Certification Exam Answers:

  • Cost-based pricing
  • Value-based pricing
  • Project-based pricing
  • Profitability-based pricing

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If an agency employee’s client-facing hours average out to 120 hours per month, and they track 40 hour work weeks, then what is their utilization rate?

HubSpot Agency Partner Certification Exam Answers:

  • 60%
  • 75%
  • 80%
  • 100%

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You’ve sent the following agenda to your agency’s new client as you prepare for the new client kickoff: — Recap agenda — Introductions — GPCT (goals, plans, challenges, timelines) — Action items and next steps What significant item is missing from the agenda?

HubSpot Agency Partner Certification Exam Answers:

  • BANT (budget, authority, need, timeline)
  • The give and get
  • Working together and each side’s responsibilities
  • HubSpot demo (specifically data and reporting)

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Which framework should you use to assess fit with a prospect?

HubSpot Agency Partner Certification Exam Answers:

  • BANT
  • GPCT
  • CGP, TCI, and BA
  • The CEO test

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You and your agency’s cofounder both worked in higher education for years before starting the agency. You agree that because of your past experience, you want to work with clients in the same industry you’re familiar with. You feel you have the opportunity to build specialized content marketing campaigns for higher education clients and can be proactive when building lead generation campaigns. Which lead generation strategy would be the fastest way to get started selling retainers?

HubSpot Agency Partner Certification Exam Answers:

  • Looking to existing relationships
  • Targeting by vertical
  • Targeting by location
  • Focusing on target accounts

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You’re talking with a prospect and you spend most of the conversation asking questions to understand their situation and to see if you can help. Which of the following guiding principles does this highlight?

HubSpot Agency Partner Certification Exam Answers:

  • Stop pitching and aim to help.
  • Differentiate and target.
  • Emphasize the inbound methodology.
  • The inbound sales framework.

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What is the rule of thumb when budgeting time for an agency’s account management tasks?

HubSpot Agency Partner Certification Exam Answers:

  • Budget 0% on top of all client tasks.
  • Budget 10% on top of all client tasks.
  • Budget 15% on top of all client tasks.
  • Budget 25% on top of all client tasks.

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There are two leading indicators that suggest when it’s time to start growing your agency’s team. What are they?

HubSpot Agency Partner Certification Exam Answers:

  • Utilization rate and specialty services
  • Utilization rate and org structure
  • Core values and specialty services
  • Core value and org structure

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