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As You Build Larger Packages, Which Two Steps Of The Sprint Cycle Should You Increase The Majority Of The Effort In?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • The plan and build steps
  • The quarterly summit and build step
  • The build and learn steps
  • The plan and learn steps

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What Is The Purpose Of The “GDD Starter”? Package?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • A short, pre-engagement kickoff focused around scoping the launch pad website and generating your initial wishlist.
  • For clients who build a launch pad, but do not want ongoing continuous improvement. The starter package focuses on maintenance and updates of the existing launch pad website.
  • The starter package includes completing the strategy stage. It is called the starter package because all enagements must start with a solid strategy.
  • Give the prospect a small sample of GDD and get them excited for more.

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According To The Training, How Should You Develop Pricing For High, Medium, And Low Impact Pages On The Launch Pad Website Quote?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Review the prospect’s current site and make estimates on the effort required to implement similar pages based on your experience selling web projects.
  • Review historical performance of your team on past projects. Then find the average time spent on major pages, such as the home page, medium pages, such as the about us page, and small pages such as FAQ. These averages form the estimates for the high, medium, and low impact page pricing.
  • The launch pad quoting process doesn’t involve high, medium, and low impact pages. Rather, it focuses on the number of pages and the speed required to launch each page.
  • Work with your services team to develop out a process to use for each type of page. Once the process is documented, have the team vote on the effort required for completing each type of page.

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Which Of The Following Best Describes Why It’s Important To Involve A Strategist From The Service Team In The Sales Conversations When Scoping And Pricing A Launch Pad Website?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • The strategist understands the latest design trends and can suggest new elements to build on the site. This not only gets the prospect excited, but also increases the overall size of the quote.
  • Having the prospect meet two people from your agency helps build the relationship and establish trust. This increases the chances of the prospect closing on the deal.
  • The strategist has a deeper understanding of how to implement the prospect’s ideas and will know specific questions to ask to help scope the site.
  • It is not helpful to include them as it often slows down and complicates the sales conversations.

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Which Of The Following Are The Two Major Workshops To Host During The Strategy Stage?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Client interview workshop and end-customer interview workshop
  • Strategy kickoff workshop and wishlist generation workshop
  • Wishlist generation workshop and prototype development workshop
  • Strategy kickoff workshop and user testing workshop

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Choose The Option Below That Best Summarizes How To Develop Your Pricing And Packaging For The Strategy Stage.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Host a meeting with your agency’s owner and use their expertise to craft the ideal strategy stage process and pricing.
  • Copy and paste the strategy pricing from the “GDD Retainer Quoting Tool”?. There is no reason to change it as it has already been proven effective for all agencies.
  • Host an internal workshop with your entire team to map out the strategy process, deliverables, and effort required to execute.
  • Host an internal workshop with the sales team to understand what prospects are asking for and the price they think we could sell it for.

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Which Of The Following Is NOT A Way Growth-Driven Design Impacts Your Agency?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Doubles the revenue from your website engagements
  • Moves your agency away from contractors and freelancers
  • Differentiates your agency
  • Greatly reduces scope creep, launches on-time, and on budget
  • Flips your business model from project-based to a recurring revenue model

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According To The Training, What Are The Three Primary Ways Growth-Driven Design Can Impact Client Results Versus Traditional Web Design?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Creates happier clients, increases transparency with the CMO, and is overall less expensive.
  • Better results and revenue, increases global reach, and improves multi-language functionality.
  • Quicker time to value, empowers marketers to optimize, and makes it easier to expand impact globally.
  • Quicker time to value, drives better results and revenue, and creates happier clients.

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Imagine Your Launch Pad Website Is Now Live, And You’re Moving Into The Continuous Improvement Stage. Which Of The Following Frameworks Provides Focus To The Team, Sets Clear Expectations, And Helps Track And Measure Progress?

HubSpot Growth-Driven Design Certification Exam Answers:

  • The website performance roadmap
  • The stakeholder mapping document
  • The journey map
  • Fundamental assumptions

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What Is The Goal Of The “Transfer” Step In The Sprint Cycle?

HubSpot Growth-Driven Design Certification Exam Answers:

  • To help teams improve their efforts by informing them of your user learnings, and vice versa.
  • To transfer inactive users to the archive as they are no longer engaged with your marketing.
  • To find complementary businesses and transfer links between websites to improve referral traffic and SEO authority.
  • To transfer onto a new software platform that’s a better fit for your needs.

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