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FIll In The Blank: Based On The Training, The Recommended Three-Person Pod Consists Of A __________.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • strategist, UX designer, and content manager
  • strategist, developer, and copywriter
  • strategist, UX designer, and developer
  • consultant, designer, UX researcher

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Imagine Your Entire Agency Has Committed To Adopting Growth-Driven Design As Its Core Web Design Strategy. The Leadership Team Is Pushing To Implement The Entire GDD Methodology In The Next Two Weeks. Which Of The Following Statements Would Be The Best Advice To Give To Your Leadership Team?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • “I’m glad we’re all excited and on board for Growth-Driven Design! I would recommend that we develop a rollout plan that has the changes broken down into phases and implemented over the next six months.”?
  • “Growth-Driven Design hasn’t been proven yet; it is only theory. Let’s wait awhile and see whether other agencies can successfully implement it first.”?
  • “You only live once! Let’s do it.”?
  • “We should host an overnight hackathon with our team to implement all of the Growth- Driven Design changes. This will allow us to complete all the required agency changes quickly.”?

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Imagine You’re Working With The CMO At A Telecommunications Company. The Theme For The Quarter Is “Optimize,”? And Your Team Is Currently Focusing On Personalization. In The Monthly Planning Workshop, Your Client Requests That Your Team Creates A Video For The “About Us”? Page Because The Company’s CEO Thinks It Would Improve The Page. Which Of The Following Is The Best Response In Order To Stay Focused On The Current Theme And Focus Area?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • “Who needs to be involved in developing this video?”?
  • “Help me understand how this directly impacts our goals.”?
  • “Can you send me some examples to better understand what you’re looking to create?”?
  • “Where else could we use this video to help promote the brand?”?

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Which Of The Following Tactics Should Be Integrated Into Conversations Early And Often When Talking With Clients About Their Launch Pad Websites?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Educating and reminding the client that your team will be removing the vast majority of the content from their website
  • Recommendations for regular bimonthly action item check-ins with the client’s CEO
  • Educating and reminding the client that the launch pad is simply the starting point and the team will continue working on anything that doesn’t make the initial launch
  • All of these should be incorporated into conversations early and often.

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Imagine You Are A Strategist At A Growth-Driven Design Agency. Throughout The Past Few Months, You Have Noticed New Clients Getting Frustrated During The Strategy Stage Because Your Team Has Continuously Asked Questions That Clients Had Already Reviewed With The Sales Team. Which Of The Following Should Your Team Try Experimenting With To Improve The Client Experience?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Combine the strategist and sales rep roles, and have one person own the relationship from end to end.
  • Have the strategist sit in on the last few calls in the sales process, and have the sales rep continue involvement for the first month after the engagement kicks off.
  • Have the clients lead the topics for each meeting to ensure nothing is repeated.
  • Only work with companies in the exact same industry to avoid the need to ask repetitive questions.

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Imagine You’re Having An Exploratory Call With A Prospect In The Software-As-A-Service Industry. As You’re Explaining The GDD Process, The CMO Cuts In And Explains That They Are Confused About Why There Is A Need For A Launch Pad Website And Continuous Improvement. Which Of The Following Would Be A Good Way To Respond?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the GDD process builds peak-performing websites.
  • First, reaffirm the importance of the website to business growth. After, transition to explaining each step of the continuous improvement process in more depth, diving deeper into specifics of experimentation.
  • First, give them a deeper explanation of the launch pad website and continuous improvement stages. After, offer the option to implement the website using traditional web design if they would prefer.
  • Explain that they are not a good fit for Growth-Driven Design and refer them to a traditional web design agency.

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You’re Hosting An Exploratory Call With A Regional Trucking Company That Came To You Because It’s Interested In A Website Redesign. Which Of The Following Questions Would Be Best To Help Set The Stage For Positioning Growth-Driven Design Later In The Sales Process?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • “What do you like and not like about your competitors’ websites?”?
  • “How do you feel your previous website redesigns went? How did the process make you feel?”?
  • “What would be the biggest change you’d like to make to the website and why?”?
  • “How long did it take to develop the content for your website? Was it created internally or by the agency you were working with?”?

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According To The Training, What Are The Three Primary Ways Growth-Driven Design Can Have A Greater Impact On Client Results Than Traditional Web Design?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • It creates happier clients, increases transparency with the CMO, and is overall less expensive.
  • It drives better results and revenue, increases global reach, and improves multilanguage functionality.
  • It provides quicker time to value, empowers marketers to optimize, and makes it easier to expand impact globally.
  • It provides quicker time to value, drives better results and revenue, and creates happier clients

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A Daily Standup Is A ___________ (Or Less) Standing Meeting With The _______ To Review And Update The _________.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • 15-minute, pod, quarterly goals
  • 15-minute, client’s CEO, status of the engagement
  • 15-minute, pod, Kanban board
  • 30-minute, pod and client, wish list

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Which Of The Following Best Describes The Value Of Using A Kanban Board?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • A Kanban board allows your team to show others in the company what work they need subcontractors for.
  • A Kanban board allows the entire team to see and optimize the flow of work during the current sprint.
  • A Kanban board allows clients to see exactly how much time is being spent on each task.
  • Kanban boards are popular with the development team; however, they are not as useful to the strategist or clients.

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