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An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

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An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Answer:

  • The bids of the next closest advertiser
  •  The Quality Score of the keyword
  •  The profit derived from a paid click
  •  The average profit per conversion
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