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An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

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An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

Answer:

  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  •  Set an ad group bid adjustment of +20% for that keyword
  •  Delete the keyword and add a synonym of the keyword to the campaign
  •  Delete the keyword and use Keyword Planner to find more relevant keywords
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