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True Or False? Building Incentives Into Service Team Members’ Compensation Packages Can Be A Good Tactic To Drive Upgrades And Cross-Selling.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • True
  • False

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Imagine You’re In An Agency Leadership Team Meeting Discussing How To Better Manage Client Cancellations, Renewals, And Upgrades. The Challenge Is That You’re Never Sure What The Client Is Planning To Do Until The Last Minute. This Is Causing The Sales Team To Scramble To Find Another Sale And Work To Fill Gaps In Service Team Capacity, And It Is Making It Nearly Impossible To Accurately Forecast Future Cash Flow. Which Would Be The BEST Suggestion To Solve This Challenge?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Implement a “likelihood of renewal”? scoring system. Score each client two months prior to their renewal date, and create different service playbooks for the team to follow.
  • Schedule an in-person workshop 90 days prior to the renewal date to get some additional face time and strengthen the relationship.
  • Implement a grading system based on the progress you’ve made on their original goals. If the client scores a D or lower, assume they will be canceling, and have the sales team work to replace them.
  • None of these suggestions would help with this specific challenge.

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True Or False? It Is Critical To Have A Robust, Exciting Wish List Leading Up To The Renewal Conversation.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • True — The wish list should primarily focus on ideas from the client’s CEO.
  • False — When it comes to the renewal, the client does not typically care about the future; rather, they will solely judge the renewal based on the deliverables already created.
  • True — Investing time to regularly brainstorm creative, exciting, and innovative ideas for your client’s wish list will motivate them to keep going.
  • False — The renewal is primarily based on whether the company has budget for the website moving forward.

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When Is The Best Time To Start The Renewal Conversation?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • A minimum the renewal conversations should happen three months out from the renewal date.
  • A minimum the renewal conversations should happen thirty days out from the renewal date.
  • Once the client’s existing engagement has come to an end.
  • When the client brings up that they are planning for the next year.

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Your Team Is In Month 15 Of Continuous Improvement With A Manufacturing Company. Your Current Theme Is “Expand,”? And Your Team Is Focusing On Building New Digital Products On Their Website. Your Client Is Pushing To Have Your Team Create A New Team Member Profile Template And Add All The Company’s Team Members To The “About Us”? Page. Which Of The Following Would Be The BEST Option To Complete Their Request While Still Making Progress On The Initial Goals?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Deny their request and explain that it is outside the scope of the current engagement.
  • Keep the client happy by implementing their request. To stay within capacity, you will remove a number of planned action items from the current sprint.
  • Teach the client basic templating and coding so they can develop the new template and launch it by the end of the month.
  • Sell them additional points for this month so you can fulfill their request and still implement all of the originally planned action items.

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True Or False? It’s Important To Incorporate As Many Hacks And Best Practices Into Your Website Because They Have Already Been Proven To Work.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • False – It is better to focus your time on implementing paid advertising to drive more traffic to the website.
  • True – Implementing hacks helps your team save time and drive big results.
  • False – Although there will be some easy-to-implement items directly after launch, true growth comes from big ideas, a solid process, hard work, and time — not quick hacks.
  • True – We are always looking for high-impact, low-effort ways to boost results, and implementing as many hacks as possible is a great strategy to do that.

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During Your Weekly Retrospective, You Suggest The Idea Of Adding A Step Before The Initial Kickoff Workshop: Meetings With Each Stakeholder Individually. The Agency’s Owner Pushes Back Hard, Explaining That It Would Add A Great Deal Of Time To The Engagement. Which Of The Following Would Be The BEST Response?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • “Sure, I understand. These meetings are important and are an investment in the relationship. We can cut out the user research in the strategy stage and repurpose this time to host these meetings.”?
  • “You’re right. We are already having trouble selling GDD retainers; adding more time to the engagement will likely make it harder for us to grow our program.”?
  • “We could still have each person talk about their vision for the website; however, we can do it as a group and invite the CEO. This will ensure the CEO can include their ideas.”?
  • “These meetings would be an investment in the long-term success of this client. This will help us establish better relationships, tailor the process, and create more aligned ideas.”?

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Imagine You’re Talking To A Prospect During The Goals And Planning Call. You’ve Introduced The Concepts And High-Level GDD Process. The Prospect Seems To Be In Agreement And Is Excited About Getting Started With The Launch Pad Website. As The Conversation Progresses, They Bring Up More And More Pages And Ideas For The New Site, Making You A Bit Nervous. Which Of The Following Is The Best Way To Gain A Better Understanding Of The Scope Of The Launch Pad They Are Thinking About?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • First, expand the conversation to also include traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
  • Assign the prospect homework to review each page on their current website and score each page on an impact scale of 1-10.
  • Pull up the prospect’s top three competitors, and walk through each site while the prospect explains what they like and don’t like.
  • First, send some additional launch pad education and training. Second, assign them homework to send three to five examples of what they envision the launch pad website will look like at launch.

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Imagine You Are On A Connect Call With A Prospect In The Manufacturing Industry. You Discover That The Leadership Team Has Historically Had A Very Traditional Mindset Toward The Website And Marketing. Knowing This, What Will Be One Key Outcome For You To Achieve During This Connect Call?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
  • Pitch the idea of Growth-Driven Design, and focus on the continuous improvement, experimentation, and user research.
  • Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.
  • Get the prospect excited to work with you by introducing your team and your process and showing a number of case studies.

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True Or False? All Companies And Websites Are A Good Fit For Growth-Driven Design, Though It Might Need To Be Adapted.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • True – Everyone is a great fit for GDD, even if they don’t know it yet. Because it’s a new process, it’s common for it to take six to eight months for the process to click. For those who have experience in agile, it will click faster.
  • True – What makes someone a good fit for GDD is less about the industry or the type of website. The most important criterion is whether they have adopted the new mindset toward their website.
  • False – It is impossible to implement GDD effectively with large enterprise companies. For these companies, it’s recommended to use traditional web design.
  • False – GDD is primarily designed for technology, software, and agile companies because they use a similar process when building their products.

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