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Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Bing Ads Accreditation Exam Answers 2018
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Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Answer:

Targeting
Pay-per-click
Optimization
Incremental keyword bidding

 

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