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Google Analytics Certification – Become Certified in 1 Day! New Study Study guide with Questions – Last Update – September 2018

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Latest Google Analytics Certification Exam Answers – Sep 2018 (NEW)

Are you looking for Latest Google Analytics Certification Exam Answers for the month of Sep 2018? Don’t Worry. You are in the right place. Answer Sources Academy will help you to get latest Google Analytics Exam Answers Sheet for getting Analytics Certification.

Benefits of Google Analytics Individual Qualification:

If you have Google Analytics Certification –

  • You will have more Professional Reliability.
  • You can add Certification badges on your website, Profiles, etc.
  • You can get a better Job and Increase your Salary

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Some Latest Inbound Certification Exam Question and Answer are included here:

 

Which user characteristic may NOT be used to change keyword bids in AdWords?:

  • Answer
  •  time of day
  •  device
  •  location
  •  ad preference

 

Auto-tagging is used to collect data from which kinds of traffic?

  • Search engine traffic other than Google
  • Social media traffic
  • AdWords Campaign traffic
  • Website referral traffic

 

What is a “metric” in Google Analytics?

  •  The numbers in a data set often paired with dimensions.
  •  A segment of data separated out in a report for comparison.
  •  A dimension that can help you analyze site performance.
  •  The dates in your date range.

 

To recognize users across different devices, what feature must you enable?

  • User ID
  • AdWords Linking
  • Audience Definitions
  • Attribution Models

 

Which kinds of hits does Google Analytics track?

  • Event-tracking hit
  • Ecommerce-tracking hit
  • Page-tracking hit
  • All of the above

 

What is a “dimension” in Google Analytics?

  • A comparison of data between two date ranges.
  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A report that offers information about your audience.

 

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

  • Multi-Channel Funnels
  • Channel Groupings
  • Attribution modeling
  • Conversion tracking

 

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Brazil or Argentina
  • Filter 1: exclude Peru or Bolivia
  • Filter 1: include Argentina > Filter 2: include Brazil

 

What URL tag does AdWords add to the destination URL using autotagging?

  • adid=
  • gclid=
  • urlid=
  • utm=

 

Filters let you include, exclude, or modify the data you collect in a view.

  • True
  • False

 

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

  • Users who viewed product detail pages
  • Users who viewed your homepage
  • Users who returned an item they purchased
  • Users who viewed a search result page on your website

 

Which report shows a visual representation of user interactions on your website?

  • Treemaps report
  • Content Drilldown report
  • Behavior Flow report
  • Landing Pages report

 

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • FALSE
  • TRUE

 

When does a default Analytics session expire?

  • After 30 minutes, regardless of user activity on a web page
  • When a user opens a new browser window
  • When a user is inactive on a web page for more than 30 minutes
  • At noon every day

 

Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Total Events
  • Category, Action, Label, Unique Events
  • Event, Category, Action, Label
  • Category, Action, Label, Value

 

What data is Google Analytics Goals unable to track?

  • Making a purchase
  • Watching a video
  • Customer’s lifetime value
  • Signing up for a newsletter

 

What feature can join offline business systems data with online data collected by Google Analytics?

  • User ID
  • Data import
  • Goal tracking
  • Google Ads Linking

 

Which assets cannot be shared in the Solutions Gallery?

  • Goals
  • Segments
  • Custom Dimensions
  • Custom reports

 

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 6
  • 2
  • 1
  • 3

 

What report indicates where users start or exit the conversion funnel?

  • User Timings
  • Goal Flow
  • Cohort Analysis
  • Treemaps

 

Custom Dimensions can be used as what?

  • Secondary dimensions in Custom Reports
  • Primary dimensions in Custom Reports
  • Secondary dimensions in Standard reports
  • All of the above

 

Views can include website data collected before the view was created.

  • TRUE
  • FALSE

 

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users who viewed a page on a website, then watched a video
  • Users who engaged in a social media or email campaign
  • Users who are female and have children
  • Users 25 to 34 years old who have their browser set to Spanish

 

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Social network
  • Website referrals
  • Paid and organic search
  • Television commercials

 

What feature would be used to collect how many times users downloaded a product catalog?

  • Calculated Metrics
  • Custom Report
  • Event Tracking
  • Custom Dimension

 

How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil
  • Filter 1: include Brazil or Argentina
  • Filter 1: include Brazil > Filter 2: include Argentina

 

What data does Google Analytics prohibit collecting?

  • Billing city
  • Personally identifable information
  • Purchase amount
  • Product SKU(s)

 

What data table display compares report metrics to the website average?

  • Percentage
  • Pivot
  • Comparison
  • Performance

 

Which reports require the activation of Advertising Features?

  • Real-time reports
  • Cohort Analysis reports
  • Demographics and Interests reports
  • Geo reports

 

What report shows the percentage of traffic that previously visited a website?

  • All traffic > Referrals report
  • Behavior > New vs returning report
  • Behavior > Frequency and Recency report
  • Interests > Affinity categories report

 

What cannot be collected by the default Analytics tracking code?

  • Device and operating system
  • Browser language setting
  • Page visits
  • User’s favorite website

 

View filters are applied in what order?

  • Creation date
  • Alphabetical order
  • Random order
  • Sequential order

 

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • Session
  • Hit
  • Product
  • User

 

Google Analytics cannot collect data from which systems by default?

  • Websites
  • Offline inventory database
  • Mobile devices
  • Online point-of-sale systems

 

What report indicates the pages of a website where users first arrived?

  • All Pages report
  • Landing Pages report
  • Location report
  • Pages report

 

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • True
  • False

 

Which Goals are available in Google Analytics?

  • Pageview, Event, Transaction, Social
  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session
  • Destination, Event, Pageview, Social

 

What is not a benefit of Google Analytics Remarketing?

  • Allow customers to quickly reorder an item they have previously purchased
  • Show customized ads to customers who have previously visited your site
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets

 

What channel is not included in the default Channels report?

  • Device
  • Organic Search
  • Direct
  • Display

 

What is not considered a “source” in Google Analytics by default?

  • email
  • (direct)
  • google
  • com

 

What asset is used to build a remarketing list?

  • Custom Segment
  • Custom Dimension
  • Custom Metric
  • Custom Report

 

What feature must be enabled to use Multi-Channel Funnels?

  • Advertising Features
  • Goals or Ecommerce
  • Custom Dimensions
  • In-page Analytics

 

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Second-to-last-click attribution
  • Assisted conversion
  • Primary conversion
  • Secondary conversion

 

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /ordercomplete.php
  • /ordercomplete/index.html
  • /order/complete.php
  • /ordercomplete/thank_you.html

 

What type of Custom Report shows a static sortable table with rows of data?

  • Map Overlay
  • Flat Table
  • Explorer
  • Pivot Table

 

What feature is required to collect the number of comments users posted to a web page?

  • Custom Metric
  • Custom Channel Groupings
  • Custom Dimension
  • Calculated Metric

 

What is used to create Smart Goals?

  • Remarketing audience
  • Custom Reports
  • Machine-learning algorithms
  • Analytics Goals

 

Sharing a Custom Report will share the report configuration and data included in the report.

  • FALSE
  • TRUE

 

If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • Analytics will not be able to associate user behavior data with past data collected
  • All of the above
  • Analytics will set a new unique ID the next time a browser loads a tracked page

 

What would prevent data from appearing in a Custom Report?

  • Too many metrics in a Custom Report
  • A filter that removes all the data
  • Too many dimensions in a Custom Report
  • Custom Report isn’t shared with users in the same view

 

What campaigns require manual tags on destination URLs for tracking?

  • None of the above
  • Autotagged campaigns
  • Google Ads campaigns
  • Email campaigns

 

When does the Analytics tracking code send a pageview hit to Google Analytics?

  • Every time a user loads a webpage with embedded tracking code
  • Every time a user clicks a video on a website
  • Every time a user adds an item to an online shopping cart
  • Every time a user searches on a website

 

What metric-dimension combination is not valid?

  • Sessions / Source
  • Total Events / User Type
  • Time on Page / Device Category
  • Sessions / Bounce rate

 

When does the tracking code send an event hit to Google Analytics?

  • Every time a user makes a reservation
  • Every time a user performs an action with pageview tracking implemented
  • Every time a user performs an action with event tracking implemented
  • Every time a user adds an event to their calendar

 

What report indicates the last page users viewed before leaving a website?

  • All Pages report
  • Landing Pages report
  • Pages report
  • Exit Pages repor

 

Once filters have been applied, what is the option to recover filtered data?

  • Data may be recovered within 30 days
  • Filtered data is not recoverable
  • Data may be recovered within 10 days
  • Data may be recovered within 5 days

 

What criteria cannot be used to create a Custom Segment?

  • Sequences of user actions
  • Dimensions
  • Metrics
  • Ad type

 

What criteria could not be used to create a Dynamic Remarketing audience?

  • Users who viewed a homepage
  • Users who viewed a search result page on a website
  • Users who viewed product-detail pages
  • Users who returned an item they purchased

 

Within how many days can a deleted view be restored?

  • 25
  • 35
  • 5
  • 15

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 2
  • 1
  • 3
  • 6

 

Sampling is applied to reports before segmentation.

  • TRUE
  • FALSE

 

 

For autotagging, what parameter does Google Ads include in the destination URL?

  • urlid=
  • utm=
  • gclid=
  • adid=

 

To track users and sessions across multiple domains, what first must be set up?

  • Ad Exchange Linking
  • Data Import
  • Cross-domain tracking
  • Google Ads Linking

 

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just after the opening <body> tag
  • Just before the closing </body> tag
  • Just after the opening <head> tag
  • Just before the closing </head> tag

 

To view accurate data in a Custom Report, what action should be avoided?

  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Pair metrics and dimensions of different scopes
  • Use multiple dimensions together in the same report

 

Segments will not allow you to do what?

  • Isolate and analyze data
  • Build custom Remarketing lists
  • Create subsets of sessions or users
  • Permanently alter data

 

What scope applies to Custom Metrics?

  • User
  • Hit
  • Session
  • Customer

 

In Multi-Channel Funnel Reports, how are default conversions credited?

  • First campaign, search, or ad
  • Second to last campaign, search, or ad
  • Last campaign, search, or ad
  • Equal credit along the conversion touchpoints

 

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Active Users report
  • Cohort Analysis report
  • Users Flow report
  • User Explorer report

 

What report shows which web pages get the most traffic and highest engagement?

  • Frequency and Recency report
  • Active Users report
  • All Pages report
  • Engagement report

 

What is not a filter setting for data in views?

  • Include
  • Exclude
  • Restore
  • Modify

 

When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with their respective domains
  • Analytics will associate users and sessions with a single domain
  • Analytics will send an alert about duplicate data collection
  • Analytics will not associate users and sessions with any domain

 

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Multi-Channel Funnel reports
  • Goals reports
  • Acquisition reports
  • Ecommerce reports

 

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As an interaction
  • As a click
  • As a bounce
  • As an event

 

What is not considered a default “medium” in Google Analytics?

  • referral
  • cpc
  • organic
  • google

 

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Custom Include filter with field “Campaign Name” and pattern “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”

 

What scope levels available for dimensions and metrics?

  • Event-level, session-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope
  • Event-level, duration-level, transaction-level, or user-level scope

 

Auto-tagging is used to collect data from what kind of traffic?

  • Social media traffic
  • Google Ads Campaign traffic
  • Website referral traffic
  • Social media traffic

 

The default session timeout duration in Google Analytics is how many minutes?

  • 10
  • 30
  • 5
  • 20

 

What report shows a visual representation of user interactions on a website?

  • Behavior Flow report
  • Treemaps report
  • Content Drilldown report
  • Landing Pages report

 

Which three campaign parameters are recommended to manually track campaigns?

  • Campaign, Content, and Term
  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Source, Content, and Term

What feature collects company-specific data such as Member Status?

  • Custom Filter
  • Event Tracking
  • Custom Dimension
  • Custom Metric

 

What feature is required to track customer search terms on a website?

  • Site Search
  • Data Import
  • Enhanced Ecommerce
  • Search filters

 

To recognize users across different devices, what is required for User ID?

  • Google Tag Manager
  • A new Analytics account for reporting
  • All of the above
  • Sign-in that generates and sets unique IDs

 

What does assigning a value to a Google Analytics Goal enable?

  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website
  • Track real-time business revenue
  • Track actual revenue from conversions

 

What report identifies browsers that may have had problems with a website?

  • The Source/Medium report
  • The New vs Returning report
  • The Browser & OS report
  • The Active Users report

 

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • The Measurement Protocol
  • The Networking Protocol
  • Browser cookies
  • Data Import

 

What report provides data on how specific sections of a website performed?

  • Top Events report
  • Frequency and Recency report
  • Location report
  • Content Drilldown report

 

When will Google Analytics be unable to identify sessions from the same user by default?

  • When the sessions happen in different browsers on the same device
  • When the sessions happen in the same browser on the same day
  • When the sessions happen in the same browser on the same device
  • When the sessions share the same browser cookie

 

View filters may be applied retroactively to any data that has been processed.

  • True
  • False

 

Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Source and Medium
  • Campaign and Ad Content
  • Campaign and Medium
  • Source and Campaign

 

Filters cannot perform what action on collected data?

  • Convert dynamic page URLs to readable text strings
  • Exclude traffic from particular IP addresses
  • Include shopping preferences
  • Include data from specific subdomains

 

What is a “secondary dimension” in Google Analytics?

  • An additional report dimension for more specific analysis
  • An additional report metric for more specific analysis
  • A dashboard widget that offers more specific analysis
  • A visualization to understand the impact of data

 

Which reports indicate how traffic arrived at a website?

  • Geo
  • Behavior
  • Demographics
  • All Traffic

 

To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Remove any filters on the view
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu
  • Apply an advanced filter to the report

 

What report shows which types of mobile devices visited a website?

  • All Traffic > Source/Medium report
  • Site Content > Landing Page report
  • Mobile > Devices report
  • Technology > Network report

 

What report shows the percent of site traffic that visited previously?

  • Referrals report
  • Frequency & Recency report
  • New vs Returning report
  • Sales Performance report

 

What Remarketing audiences cannot be defined by default?

  • Users who speak a particular language
  • Users who played a video on a website
  • Users who visited a physical store
  • Users who visited a specific page on a website

 

What campaign parameter is not available by default in Google Analytics ?

  • utm_source
  • utm_medium
  • utm_adgroup
  • utm_content

 

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

  • time of day
  • location
  • device
  • ad preference

 

What model represents the hierarchical structure of a Google Analytics account?

  • Account > View > Property
  • Property > Account > View
  • Account > Property > View
  • View > Account > Property

 

What report compares metrics based on user acquisition date over a series of weeks?

  • User Explorer
  • Users Flow
  • Active Users
  • Cohort Analysis

In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • Same view
  • Same scope
  • Same Custom Report
  • Same index
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Inbound Certification Exam Answers 2018 – New Hubspot Inbound Certification

Hubspot Inbound Certification Exam Answers 2018 (New)

Ready to test your Hubspot Inbound Certification Exam?

Hubspot Inbound Exam Questions and Answer:

 

You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?

  • Research, identify trends, and create persona stories
  • Create persona story, test and optimize, and make assumptions
  • Make assumptions, identify trends, and ask company employees for input
  • A buyer persona shouldn’t be developed at this time.

100% Correct Hubspot Inbound Certification Exam Answers

 

What is the buyer’s journey?

  • It’s the active research process someone goes through leading up to a purchase.
  • It’s the experience your prospect goes through when learning about your brand.
  • It’s the Inbound Methodology but from the buyer’s perspective.
  • It’s the set of actions that a buyer goes through after he or she made a purchase.

Inbound Certification Exam Answers

A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?

  • Awareness
  • Consideration
  • Decision
  • None of the above

You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?

  • Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to.
  • Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service.
  • No, you shouldn’t be interviewing customers. Instead, you should interview ideal customers, prospects, and those that don’t know your organization.
  • No, you shouldn’t be reaching out to bad customers. They will skew the buyer persona story since they aren’t your ideal customer.

True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

  • True
  • False

Fill in the blank: Inbound marketing represents a fundamental shift in the way that organizations operate because it is ______-centric.

  • marketer
  • customer
  • sales
  • company

True or false? Buyer personas are effective for all organization types.

  • True
  • False

What are the three core tenents of inbound?

  • Human, Helpful, Holistic
  • Goal, Guide, Grow
  • Attract, Engage, Delight
  • Marketing, Sales, Services

What are the four stages of the Inbound Methodology?

  • Attract, Convert, Close, and Delight
  • Awareness, Consideration, Decision, and Delight
  • Find, Engage, Convert, and Nurture
  • Identify, Connect, Explore, and Advise

A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?

  • Attract
  • Convert
  • Close
  • Delight

What is the definition of a buyer persona?

  • A semi-fictional representation of your ideal customer based on real data and some select educated speculation
  • A lead in your database
  • A true view of your personas
  • A completely fictional representation of your ideal customer based on real data and some select educated speculation

Which departments should be involved in creating content?

  • All departments
  • Just marketing
  • Just marketing and sales
  • All customer-facing departments

Optimizing your content helps improve __________.

  • reach
  • engagement
  • conversions
  • All of the above

If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?

  • Awareness
  • Consideration
  • Decision
  • All of the above

True or false? Social media is a key driver for word-of-mouth marketing.

  • True
  • False

True or false? You should only create video content if you have a high-quality camera and lights.

  • True
  • False

Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.

  • your buyer personas
  • the buyer’s journey
  • content distribution
  • industry benchmarks

True or false? Conversion optimization is NOT an iterative process.

  • True
  • False

What is conversion optimization?

  • Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act.
  • Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.
  • Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.
  • Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.

True or false? If you have an ideal customer profile, you don’t need buyer personas.

  • True
  • False

True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.

  • True
  • False

Define a conversion path.

  • The method by which you encourage someone on your site to move down your funnel.
  • The method by which you encourage someone to visit your site from social media.
  • The method by which you encourage someone to spend 30 minutes or more on your website.
  • The method by which you encourage someone to read your well-crafted automated email.

What is the main purpose of a landing page?

  • To capture a visitor’s information via a form
  • To deliver an offer that a business is promoting
  • To promote an offer on a website page, blog post or email
  • To help nurture leads in order to turn them into customers

True or false? A call-to-action must be a button.

  • True
  • False

True or false? An effective conversion path must include a landing page.

  • True
  • False

When designing site architecture and navigation, whose experience should be the primary consideration?

  • The designer
  • The visitor
  • The marketer
  • The salesperson

What does CRM stand for?

  • Custom Rendering for Mobile
  • Custom Relationship Modules
  • Customer Relationship Management
  • Customer Rotation Model

What is the definition of lead nurturing?

  • The process of building relationships with prospects with the goal of earning their business when they’re ready.
  • A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action.
  • A marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward multiple actions at the same time.
  • A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase.

An inbound sales strategy focuses on identifying people who _________.

  • might already be interested
  • work at major corporations
  • have a budget, the right authority, a need, and a timeline
  • are already familiar with your product or service

What is the goal of the identify phase of an inbound sales strategy?

  • To identify good-fit leads from within the large pool of available prospects.
  • To identify the goals and challenges of specific prospects.
  • To identify the ways your product or service can benefit people who match your buyer personas.
  • To identify ways to differentiate your offering from your chief competitors’ offerings.

What is the difference between a sales process and an inbound sales strategy?

  • A sales process is an outdated, seller-focused idea. An inbound sales strategy replaces the need for a sales process.
  • Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team.
  • A sales process describes the steps a seller takes during a sales cycle, while an inbound sales strategy describes the steps a buyer takes.
  • An inbound sales strategy is a type of sales process.

You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?

  • Collect survey responses
  • Send emails
  • Gather testimonials from your users
  • Talk to team members

Which of the following is NOT a lead nurturing tactic?

  • Lead scoring
  • Targeted content
  • Marketing qualification matrix
  • Multi-channel

When should you focus on delighting people?

  • From the very first moment someone interacts with your business
  • From the moment they become a customer to delight them into promoters
  • At the beginning of the sales process
  • After they have used your product or service

True or false? Content is only used during the attract and delight stages of the inbound methodology.

  • True
  • False

 

Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.

  • Promoters
  • Passives
  • Detractors

What are the phases of an inbound sales strategy?

  • Attract, Convert, Close
  • Identify, Connect, Explore, Advise
  • Educate, Guide, Grow
  • Attract, Guide, Sell, Close

Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?

  • 30
  • 40
  • 50
  • 60

Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.

  • Voice of the customer
  • Social listening
  • Inbound services
  • Customer personas

True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.

  • True
  • False

Which of the following delight terms is considered to be reactive to your customers’ needs?

  • Customer service
  • Customer support
  • Customer success

Fill in the blank: Your __________ is your strongest acquisition lever.

  • content library
  • current customer base
  • inbound tool stack
  • sales-qualified leads

What are the phases for the inbound sales framework?

  • Engage, Guide, Grow
  • Attract, Convert, Close, Delight
  • Help, Empower, Delight
  • Engage, Empower, Delight, Grow

True or false? Most buyers are naturally trusting of salespeople.

  • True
  • False

True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.

  • True
  • False

True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.

  • True
  • False

Which of the following is the best technique for helping people progress through the buyer’s journey?

  • View the journey from the buyer’s perspective and focus on the tasks they need to accomplish
  • Set goals based on the commission you want to earn this month
  • Don’t push people. If a prospect is moving slowly, move on to someone else.
  • Follow up multiple times a day

True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.

  • True
  • False

Which is true about content and its relationship with the Inbound Methodology?

  • a. Content is needed to attract people to your site.
  • b. Content is needed to attract visitors and convert them into leads.
  • c. Content is needed to close leads into customers and turn customers into promoters.
  • d. All of the above

True or false? Most buyers start researching potential solutions before they meet with a salesperson.

  • True
  • False
Posted on

Google Analytics Exam Answers 2018 for Analytics Certification – Academy For Ads

Google Analytics Certification Exam Answer 2018

Ready to test your Google Analytics Exam?

Google Analytics Exam Questions and Answer:

 

Which report indicates the last page users viewed before leaving your website?

Answer

Exit Pages report

Pages report

Landing Pages report

All Pages report

 

100% Correct Google Analytics Certification Exam Answer

 

Which of these represents the hierarchical structure of a Google Analytics account?

Answer

View > Account > Property

Account > View > Property

Property > Account > View

Account > Property > View

 

Google Analytics Exam Answers

Views can include website data from before the view was created.

Answer

True

 False

 

Filters may be applied retroactively to any data that has been processed.

Answer

True

 False

 

What will happen if a user clears the Analytics cookie from their browser?

Answer

 All of the above

Analytics will not be able to associate user behavior data with past data collected

Analytics will set a new browser cookie the next time a browser loads a tracked page

Analytics will set a new unique ID the next time a browser loads a tracked page

 

Which report demonstrates how well specific parts of your website performed?

Answer

Content Drilldown report

Location report

Frequency and Recency report

Top Events report

 

Which reports show websites that send traffic to your pages?

Answer

Demographics

Behavior

All Traffic

Geo

 

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

Answer

True

False

 

What type of data does Google Analytics prohibit you from collecting?

Answer

Billing city

Personally identifable information

Product SKU(s)

Purchase amount

 

What will happen if you install the same default tracking code on pages with different domains?

Answer

Analytics will associate these users and sessions with their respective domains

Analytics will alert you about duplicate data collection

Analytics will not associate these users and sessions with any domain

Analytics will associate these users and sessions with a single domain

 

Which user characteristic may NOT be used to change keyword bids in AdWords?:

Answer

time of day

device

location

ad preference

 

Which of these can join offline business systems data with online data collected by Google Analytics?

Answer

User ID

Goal tracking

AdWords Linking

Data import

 

Which of these are required for Multi-Channel Funnels?

Answer

Advertising Features

Custom Dimensions

Goals or Ecommerce

In-page Analytics

 

What feature would you set up to collect company-specific data such as Member Status?

Answer

Custom Filter

Custom Metric

Event Tracking

Custom Dimension

Which data table display compares report metrics to the website average?

Answer

Percentage

Pivot

Performance

Comparison

 

When will the Analytics tracking code send a pageview hit to Google Analytics?

Answer

Every time a user clicks a video on a website

Every time a user adds an item to an online shopping cart

Every time a user loads a webpage with embedded tracking code

Every time a user searches on a website

Auto-tagging is used to collect data from which kinds of traffic?

  • Search engine traffic other than Google
  • Social media traffic
  • AdWords Campaign traffic
  • Website referral traffic

 

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Answer

Users Flow report

Active Users report

Cohort Analysis report

User Explorer report

 

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

Answer

3

1

0

2

 

Which of these channels is NOT included in the default Channels report?

Answer

Display

Direct

Device

Organic Search

 

Which of these CANNOT be collected by the default Analytics tracking code?

Answer

User’s favorite website

Device and operating system

Page visits

Browser language setting

 

Which of these is NOT a benefit of using segments in your data analysis?

Answer

You can analyze users by single or multi-session conditions

You can compare behavior metrics for groups of users like Converters vs non Converters

You can permanently modify the data in your view

You can isolate and analyze specific conversion paths using conversion segments

 

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

Answer

Last-click attribution

Assisted conversion

Second-to-last-click attribution

Primary conversion

 

Custom Reports will NOT let you do what?

Answer

Use a Custom Dimension as a primary dimension

Create a report with Custom Metrics

Use multiple dimensions together in the same report

Pair metrics and dimensions of different scopes

 

If you wanted to track what search terms customers used to find products on your website, what would you set up?

Answer

Data Import

Site Search

Enhanced Ecommerce

Search filters

 

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Answer

False

True

 

Which report shows the percentage of traffic that has visited your site before?

Answer

Interests > Affinity categories report

All traffic > Referrals report

Behavior > New vs returning report

Behavior > Frequency and Recency report

 

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

Answer

2

0

3

1

 

What is a “metric” in Google Analytics?

Answer

The numbers in a data set often paired with dimensions.

A segment of data separated out in a report for comparison.

A dimension that can help you analyze site performance.

The dates in your date range.

 

By default, which of these are NOT Remarketing audiences that you can define?

Answer

Users who speak a particular language

Users who visited your physical store

Users who played a video on your website

Users who visited a specific page on your website

 

Sharing a Custom Report will share the data in that report.

Answer

False

True

 

What four types of Goals are available in Google Analytics?

Answer

Location, Event, Time, Users per Session

Pageview, Event, Transaction, Social

Destination, Event, Pageview, Social

Destination, Event, Duration, Pages/Screens per Session

 

Custom Dimensions can be used as which of the following?

Answer

All of the above

Secondary dimensions in Custom Reports

Primary dimensions in Custom Reports

Secondary dimensions in Standard reports

 

Which of these is a scope for Custom Metrics?

Answer

Hit

Event

Session

User

 

Which report would you use to determine where users start or exit the conversion funnel?

Answer

Cohort Analysis report

User Timings report

Goal Flow report

Treemaps report

 

To collect how many times users downloaded a product catalog, what would you set up?

Answer

Custom Report

Event Tracking

Calculated Metrics

Custom Dimension

 

What is a “secondary dimension” in Google Analytics?

Answer

An additional metric you can add to a report for more specific analysis.

An additional widget you can add to a dashboard for more specific analysis.

A visualization that allows you to understand the impact of your data.

An additional dimension you can add to a report for more specific analysis.

 

 

Which of the following statements about segments is incorrect?

Answer

Segments are either subsets of sessions or subsets of users

Segments let you isolate and analyze your data

You can use segments to build custom Remarketing lists

Segments are filters that permanently alter your data

 

Which of these criteria CANNOT be used to create a Custom Segment?

Answer

Dimensions

Sequences of user actions

Ad type

Metrics

 

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

Answer

True

False

 

You can only apply a Custom Dimension to data that was collected after you created the dimension.

Answer

False

True

 

When will the Analytics tracking code send an event hit to Google Analytics?

Answer

Every time a user performs an action with pageview tracking implemented

Every time a user makes a reservation

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking implemented

 

 

Which of these is NOT a valid metric-dimension combination?

Answer

Total Events / User Type

Time on Page / Device Type

Sessions / Bounce rate

Sessions / Source

 

Which of these would prevent data from appearing in a Custom Report?

Answer

You’ve applied too many metrics to the Custom Report

You’ve applied a filter that filters out all of your data

You’ve applied too many dimensions to the Custom Report

You haven’t shared that Custom report with users in the same view

 

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

Answer

Data Import

The Networking Protocol

Browser cookies

The Measurement Protocol

 

By default, when does an Analytics session expire?

Answer

When a user is inactive on your website for more than 30 minutes

At noon every day

After 30 minutes, regardless of user activity on your website

When a user opens another browser window

 

By default, which of these is NOT considered a “medium” in Google Analytics?

Answer

referral

organic

google

cpc

 

 

By default, which of these is NOT considered a “source” in Google Analytics?

Answer

google

(direct)

googlemerchandisestore.com

email

 

 

Which report helps you understand which kinds of mobile devices were used to visit your website?

Answer

Technology > Network report

Site Content > Landing Page report

All Traffic > Source/Medium report

Mobile > Devices report

 

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Answer

Ecommerce reports

Goals reports

Multi-Channel Funnel reports

Acquisition reports

 

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

Answer

Custom Include filter with field “Page Title” and pattern “back to school”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Campaign Name” and pattern “back to school”

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

 

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Answer

Adjust keyword bids inside Google Analytics

View AdWords click and cost data alongside your site engagement data in Google Analytics

Create remarketing lists in Analytics to use in AdWords campaigns

Import Analytics goals and transactions into AdWords as conversions

 

What four parameters can you include with an event hit for reporting?

Answer

Category, Action, Label, Value

Category, Action, Label, Unique Events

Category, Action, Label, Total Events

Event, Category, Action, Label

 

Which type of Custom Report shows a static sortable table with rows of data?

Answer

Map Overlay

Flat Table

Explorer

Pivot Table

 

Which of these can be imported to define a remarketing audience?

Answer

Custom Segment

Custom Metric

Custom Dimension

Custom Report

 

Which tags does Google Analytics recommend to accurately track campaigns?

  • Source, Content, and Term
  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term

 

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

Answer

/ordercomplete/index.html

/ordercomplete/thank_you.html

/order/complete.php

/ordercomplete.php

 

You cannot change the default session timeout duration in Google Analytics.

Answer

True

False

 

Which campaigns require you to add manual tags to destination URLs for tracking?

Answer

AdWords and email campaigns

AdWords campaigns

None of the above

Email campaigns

 

Which report helps you determine the percent of your site traffic that has visited previously?

Answer

Referrals report

Frequency & Recency report

Sales Performance report

New vs Returning report

 

Segments are applied before sampling in reports.

Answer

False

True

 

What are the four scope levels available for dimensions and metrics in Google Analytics?

Answer

Hit-level, session-level, product-level, or user-level scope

Event-level, duration-level, transaction-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

 

Which of these is NOT a benefit of Remarketing in Google Analytics?

Answer

Show customized ads to customers who have previously visited your site

Create remarketing lists without making changes to your existing Analytics snippet

Allow customers to reorder an item they have previously purchased

Create remarketing lists based on custom segments and targets

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Answer

Compare goal conversions and measure changes and improvements to your site

Track actual revenue from your conversions

Track real-time revenue for your business

Analyze the conversion funnel on your website.

 

Once you have deleted a view, you have a limited number of days to restore that view.

Answer

False

True

 

Which reports require you to activate Advertising Features?

Answer

Cohort Analysis reports

Geo reports

Demographics and Interests reports

Real-time reports

 

Which of these can you NOT share using The Solutions Gallery?

Answer

Custom reports

Segments

Custom Dimensions

Goals

 

By default, when will Google Analytics NOT be able to identify sessions from the same user?

Answer

When the sessions happen in the same browser on the same day

When the sessions happen in the same browser on the same device

When the sessions share the same browser cookie

When the sessions happen in different browsers on the same device

 

What would you set up to collect how many comments users posted to a webpage on your site?

Answer

Calculated Metric

Custom Dimension

Custom Channel Groupings

Custom Metric

 

 

To recognize users across different devices, what feature must you enable?

Answer
  • User ID
  • AdWords Linking
  • Audience Definitions
  • Attribution Models

 

Metrics cannot be paired with dimensions of the same scope.

Answer
  • False
  • True

 

Which campaign parameter is NOT standard in Google Analytics ?

Answer
  • utm_source
  • utm_medium
  • utm_content
  • utm_adgroup

 

Which report can compare metrics based on user acquisition date over a series of weeks?

  • Active Users report
  • Cohort Analysis report
  • Users Flow report
  • User Explorer report

 

Which report helps identify which browsers may have had problems with your website?

Answer
  • The Active Users report
  • The Browser & OS report
  • The Source/Medium report
  • The New vs Returning report

 

Which report shows which pages on your site get the most traffic and highest engagement?

Answer
  • Active Users report
  • Engagement report
  • All Pages report
  • Frequency and Recency report

 

What is required for User ID to track users across different devices?

Answer
  • A new Analytics account for reporting
  • All of the above
  • Sign-in that generates and sets unique IDs
  • Google Tag Manager

 

Where in the HTML of your webpage should you place your Analytics tracking code?

Answer
  • Just after the opening <head> tag of your website
  • Just before the closing </head> tag of your website
  • Just after the opening <body> tag of your website
  • Just before the closing </body> tag of your website

 

Which report indicates the pages of your website where users first arrived?

Answer
  • Pages report
  • Location report
  • Landing Pages report
  • All Pages report

 

How would you reduce the time it takes to compile reports in Google Analytics?

Answer
  • Choose “Greater precision” in the sampling pulldown menu
  • Choose “Faster response” in the sampling pulldown menu
  • Remove any Secondary Dimensions you have added to the report
  • Remove any filters you have added to the view

 

Google Analytics filters are applied in the order in which they are set in your view.

Answer
  • True
  • False

 

Which kinds of hits does Google Analytics track?

Answer
  • Event-tracking hit
  • Ecommerce-tracking hit
  • Page-tracking hit
  • All of the above

 

Which of these does Google Analytics use to distinguish new and returning users?

Answer
  • Facial recognition technology
  • Artificial intelligence
  • A randomly-assigned unique identifier and browser cookie
  • A sequentially-assigned unique identifier and browser cookie

 

By default, Google Analytics can only collect behavioral data from web-connected systems.

Answer
  • True
  • False

 

Smart Goals are created automatically by Google’s machine-learning algorithms.

Answer
  • True
  • False

 

If a filter excludes data from a view, that data can never be recovered for that view.

Answer
  • False
  • True

 

If you want to track users and sessions across multiple domains, what must you set up?

Answer
  • Data Import
  • Ad Exchange Linking
  • AdWords Linking
  • Cross-domain tracking

 

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

Answer
  • Session
  • User
  • Product
  • Hit

 

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

  • Campaign and Medium
  • Source and Medium
  • Campaign and Ad Content
  • Source, Medium, Campaign, and Ad Content

 

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

Answer
  • False
  • True

 

Which of these user characteristics CANNOT be used to create a Custom Segment?

Answer
  • Users that engaged in your social media or email campaigns
  • Users who have children
  • Users that viewed a page on your website and then watched a video
  • Users 25 to 34 years of age who have their browser set to Spanish

What is the “Bounce Rate” in Google Analytics?

Answer
  • The percentage of total site exits
  • The percentage of sessions in which a user exits from your homepage
  • The percentage of visits when a user landed on your website and exited without any interactions
  • The number of times unique users returned to your website in a given time period

 

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

  • Paid and organic search
  • Social network
  • Website referrals
  • Television commercials

 

Which of these could NOT be tracked using Goals in Google Analytics?

  • Watching a video
  • Making a purchase
  • Customer’s lifetime value
  • Signing up for a newsletter

 

What is a “dimension” in Google Analytics?

  • A comparison of data between two date ranges.
  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A report that offers information about your audience.

 

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

  • Multi-Channel Funnels
  • Channel Groupings
  • Attribution modeling
  • Conversion tracking

 

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Brazil or Argentina
  • Filter 1: exclude Peru or Bolivia
  • Filter 1: include Argentina > Filter 2: include Brazil

 

What URL tag does AdWords add to the destination URL using autotagging?

  • adid=
  • gclid=
  • urlid=
  • utm=

Filters let you include, exclude, or modify the data you collect in a view.

  • True
  • False

 

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

  • Users who viewed product detail pages
  • Users who viewed your homepage
  • Users who returned an item they purchased
  • Users who viewed a search result page on your website

 

Which report shows a visual representation of user interactions on your website?

  • Treemaps report
  • Content Drilldown report
  • Behavior Flow report
Posted on

By default, when will Google Analytics NOT be able to identify sessions from the same user?

Google Analytics All Question & Answers 2018
  • Up-To-Date Questions with Answer
  • 100% Pass Guarantee with satisfaction
  • You Will Get Exam Answer in PDF Version.
  • Money Back Guarantee if You Do not Pass The Exam.

By default, when will Google Analytics NOT be able to identify sessions from the same user?

Answer:

  • When the sessions happen in the same browser on the same day
  •  When the sessions happen in the same browser on the same device
  •  When the sessions share the same browser cookie
  •  When the sessions happen in different browsers on the same device

 

Posted on

Which of these can you NOT share using The Solutions Gallery?

Google Analytics All Question & Answers 2018
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  • 100% Pass Guarantee with satisfaction
  • You Will Get Exam Answer in PDF Version.
  • Money Back Guarantee if You Do not Pass The Exam.

Which of these can you NOT share using The Solutions Gallery?

Answer:

  •  Custom reports
  •  Segments
  •  Custom Dimensions
  •  Goals

 

Posted on

Which reports require you to activate Advertising Features?

Google Analytics All Question & Answers 2018
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Which reports require you to activate Advertising Features?

Answer:

  • Cohort Analysis reports
  •  Geo reports
  •  Demographics and Interests reports
  •  Real-time reports

 

Posted on

Once you have deleted a view, you have a limited number of days to restore that view.

Google Analytics All Question & Answers 2018
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  • 100% Pass Guarantee with satisfaction
  • You Will Get Exam Answer in PDF Version.
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Once you have deleted a view, you have a limited number of days to restore that view.

Answer:

  • False
  •  True

 

Posted on

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Google Analytics All Question & Answers 2018
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  • You Will Get Exam Answer in PDF Version.
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Assigning a value to a Google Analytics Goal allows you to do which of the following?

Answer:

  • Compare goal conversions and measure changes and improvements to your site
  •  Track actual revenue from your conversions
  •  Track real-time revenue for your business
  •  Analyze the conversion funnel on your website.

 

Posted on

Google Analytics filters are applied in the order in which they are set in your view

Google Analytics All Question & Answers 2018
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Google Analytics filters are applied in the order in which they are set in your view.

Answer:

  • False
  •  True

 

Posted on

Which of these is NOT a benefit of Remarketing in Google Analytics?

Google Analytics All Question & Answers 2018
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Which of these is NOT a benefit of Remarketing in Google Analytics?

Answer:

  • Show customized ads to customers who have previously visited your site
  •  Create remarketing lists without making changes to your existing Analytics snippet
  •  Allow customers to reorder an item they have previously purchased
  •  Create remarketing lists based on custom segments and targets