Category: Google Fundamental

Answer:

• Cost-per-acquisition (CPA)
•  Cost-per-thousand viewable impressions (vCPM)
•  Cost-per-click (CPC)
•  Cost-per-view (CPV)

Answer:

• Change the ad delivery method from “Standard” to “Accelerated”
•  Increase her daily budget
•  Segment her campaign performance by time of day
•  Change the ad delivery method from “Accelerated” to “Standard”

Answer:

• See how often your ads rank higher in search results than those of other advertisers participating in the same auction
•  See if people reach your client’s website via ads or organic search results
•  See how your ads performed when triggered by actual searches
•  See which campaigns have the biggest changes in clicks, costs, and conversions

Answer:

• They are ads with animation or other types of motion
•  They are static image ads
•  They are displayed on the Search Network
•  They are a type of text ad

Answer:

• Cost-per-thousand-impressions (CPM)
•  Cost-per-acquisition (CPA)
•  Cost-per-view (CPV)
•  Cost-per-click (CPC)

Answer:

• $2.50
•  $10
•  $25
•  $5

Answer:

• Missed potential ad impressions
•  Higher average cost–per–clicks (CPCs)
•  Fewer sites targeted at once
•  Accelerated ad delivery

Answer:

• Increase your position in organic search results
•  Reach people who are likely interested in what you’re advertising
•  Automatically collect information about potential customers
•  Make money by showing ads on your website

Answer:

• Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
•  Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
•  Increase bids for ads with the lowest average position and clickthrough rate (CTR)
•  Broaden his keyword list for ads with the lowest clickthrough rate (CTR)

Answer:

• You’re charged only the minimum amount needed to maintain your ad’s position.
•  You’re charged $0.01 for every click.
•  You’re charged 10 cents more than the next highest bid.
•  You’re charged the full amount you bid