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Imagine You Have Been Talking To A Prospect At A Midsize Software-As-A-Service Company. The Website Only Has Three Major Sections: Primary Core Content, Knowledge Base, And Forum. When Talking With The Prospect During The Sales Process, It Seems Like There Is Some Confusion Around Who Their Audience Is And What Would Be The Best Elements To Include In The Redesign. Based On The Scenario Above, How Would You Break Up The Quote?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • This scenario is not a great fit for GDD; it’s best to quote using traditional web design.
  • Implement the phased option.
  • Implement the strategy-first option.
  • Implement the flat rate option.

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What Is The Purpose Of The GDD Starter Package?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • To serve as a short pre-engagement kickoff focused on scoping the launch pad website and generating your initial wish list
  • To provide clients with the ability to maintain the existing launch pad website without having to worry about making continuous improvements
  • To complete the strategy stage. It is called the starter package because all enagements must start with a solid strategy.
  • To give the prospect a small sample of GDD and get them excited for more

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Who Is Responsible For Continuously Improving Your Agency’s Growth-Driven Design Process After Each Retrospective?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • The “owner”? of the process, as assigned by the agency leadership team.
  • The pod members who last used the particular process with a client.
  • The agency owner.
  • The strategist who last used the particular process with a client.

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A Daily Standup Is A ___________ Or Less Standing Meeting With The _______ To Review And Update The _________.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • 15 minute, pod, quarterly goals
  • 15 minute, client’s CEO, status of the engagement
  • 15 minute, pod, kanban board
  • 30 minute, pod and client, wishlist

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Which Of The Following Best Describe The Value Of Using A Kanban Board?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • A kanban board allows your team to show others in the company what work they need subcontractors for.
  • A kanban board allows the entire team to see and optimize the flow of work during the current sprint.
  • A kanban board allows the clients to see exactly how much time is being spent on each task.
  • Kanban boards are popular with the development team, however, are not as useful to the strategist or clients themselves.

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True Or False? Your Agency Should Work With Only One Subcontractor When Fulfilling Growth-Driven Design Services.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • True – By sending all your work to a single subcontractor, you can negotiate the best price and, in-turn, increase profit margins.
  • False – It is not recommended to use subcontractors because they often undercut your prices and steal the client.
  • False – It is important that you have strong working relationships with multiple subcontractors in order to protect against risk.
  • True – It’s important to develop relationships with your subcontractors and working with just one ensures you’re developing a strong relationship.

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When Is The Best Time To Find Partners And Subcontractors To Work With?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • It’s not recommended to ever work with partners or subcontractors.
  • When you have a prospect requesting a quote.
  • Before you need them.
  • When you’re over capacity with work and need help to meet your client deadlines.

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Fill In The Blank: Based On The Training, The Recommended Pod For Implementing Growth-Driven Design Consists Of ___________.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • three people: Strategist, UX design, and developer
  • three people: Strategist, content writer, developer
  • five people: Strategist, content writer, videographer, designer, UX researcher
  • four people: Strategist, UX designer, developer, and UX researcher

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FIll In The Blank: Based On The Training, The Recommended Three Person Pod Consists Of A __________.

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • Strategist, UX Designer, and Content manager
  • Strategist, Developer, and Copywriter
  • Strategist, UX Designer, and Developer
  • Consultant, Designer, UX Researcher

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Your Team Wants To Make The Transition To Growth-Driven Design. However, You’re Leadership Team Is Worried About Selling A Service Your Team Has Never Implemented. Which Of The Following Is NOT A Good Suggestion To Your Leadership Team?

HubSpot Growth-Driven Design Agency Certification Exam Answers:

  • “Let’s pull three team members together to run Growth-Driven Design on an internal agency project as an experiment.”?
  • “Our team learns quick and will do great work. Best of all, they can learn this new process while getting paid by the client.”?
  • “We can pull four team members together to donate six months of Growth-Driven Design services to your team’s favorite non-profit.”?
  • “We could collaborate on an event with another agency and be in-charge of the web design and optimization process. Essentially, running the process on ourselves before clients.”?

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