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True Or False? You Can Skip The Strategy Stage And Move Right To Building The Launch Pad If You Have A Senior Team Member Who Has Been Working At The Company For A While Because They Will Already Know What Should Be Built On The Website.

HubSpot Growth-Driven Design Certification Exam Answers:

  • True
  • False

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Which Of The Following Statements Best Describes How To Think Of The Website In Relation To Other Departments?

HubSpot Growth-Driven Design Certification Exam Answers:

  • The website is a tool that can be used by all departments to scale and hit individual department goals.
  • Other departments can send customers to the website to increase website visitors each month.
  • It’s distracting to work with other departments, and the website should stay focused on the marketing team’s goals.
  • Contact information should be listed on the website to give visitors easy access to communicate with each department.

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Fill In The Blank: The Primary Goal Of The Continuous Improvement Stage Is To _______.

HubSpot Growth-Driven Design Certification Exam Answers:

  • run conversion rate optimization on existing pages.
  • keep the website content, platform, and plug-ins up to date.
  • to collect data so you have information for your next redesign.
  • use data to identify and build high-impact actions to drive business growth.

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Which Statement Best Describes The Purpose Of The Strategy Stage?

HubSpot Growth-Driven Design Certification Exam Answers:

  • Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
  • Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website.
  • Collaborate with outside industry designers to ensure your new website incorporates the latest design trends.
  • Dive deep into your brand and your competitors to develop designs and positioning that’s superior to your competitors.

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Fill In The Blank: Growth-Driven Design Is A Smarter Approach To Web Design That ____________, ____________, And ____________.

HubSpot Growth-Driven Design Certification Exam Answers:

  • reduces frustration and risk, drives optimal results using data, improves the entire company by using the website as a tool for company-wide learning and growth.
  • uses the latest design trends, incorporates responsive design, optimizes the site using experimentation.
  • makes redesigns more fun, improves website navigations, uses overseas outsourcing to move quicker.
  • None of the above are correct.

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Why Is The “Expand” Theme Important To Consider When Thinking Of The Website As A Tool For Company-Wide Growth?

HubSpot Growth-Driven Design Certification Exam Answers:

  • It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey.
  • Once you’ve launched the initial website, expanding your efforts to also include paid marketing is key to continuing growth.
  • The “expand” theme does not refer to company-wide growth; rather, it refers to expanding the focus of the website to include new personas that were not discovered in the strategy stage.
  • To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments to help them gain exposure to the website visitors.

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What Is The Difference Between Growth-Driven Design And Conversion Rate Optimization (CRO)?

HubSpot Growth-Driven Design Certification Exam Answers:

  • Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology.
  • Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build.
  • Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of putting that thinking into action.
  • Conversion rate optimization is only about optimizing your existing website pages, whereas Growth-Driven Design is only about building new pages onto the website.

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True Or False? The Two Primary Focus Areas Of The “Optimize” Theme Are Conversion Rate Optimization And Personalization.

HubSpot Growth-Driven Design Certification Exam Answers:

  • True
  • False

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Why Is The “Value” Focus Area Important To Complete Early On After Launching A New Launch Pad Or Website Initiative?

HubSpot Growth-Driven Design Certification Exam Answers:

  • If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place.
  • The value focus area should be implemented immediately after launching the new website to ensure the business is capturing as many leads as possible, thus maximizing the value of the website to the business.
  • The value focus area should be implemented immediately after launching a new website product to ensure your stakeholders see value in your GDD efforts and continue to fund your team.
  • It’s a misconception that the value step must be completed early on. It’s actually better to implement the value focus area as late as possible in the process.

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Which Focus Area Is Often Worked On Directly After Your New Launch Pad Website Goes Live?

HubSpot Growth-Driven Design Certification Exam Answers:

  • You build high-impact items that are easy and quick to accomplish.
  • Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel.
  • You ensure the website is intuitive, inviting, and easy to use to help users solve problems.
  • You provide a hyper-relevant experience for each user to ensure they get the perfect experience for their needs.

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