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An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

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An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

Answer:

  • Test only one version of your ad text
  •  Test different cost-per-click (CPC) bids
  •  Lower the cost-per-click (CPC) bids and increase the budget
  •  Delete keywords that are generating the most clicks
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