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Why should you link your client’s AdWords account to Search Console?

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Why should you link your client’s AdWords account to Search Console?

Answer:

  • See how often your ads rank higher in search results than those of other advertisers participating in the same auction
  •  See if people reach your client’s website via ads or organic search results
  •  See how your ads performed when triggered by actual searches
  •  See which campaigns have the biggest changes in clicks, costs, and conversions
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