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Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

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Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Answer:

  • Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
  •  Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  •  Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  •  Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
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