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Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?

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Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?

Answer:

Increase the bid for all devices
Increase tablet bid
Decrease PC/laptop bid
It’s not possible to optimize bids for tablets

 

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