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What’s a benefit of having multiple ads in an ad group?

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What’s a benefit of having multiple ads in an ad group?

Answer:

  • When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often
  •  Ads are only eligible to show ad extensions if there’s more than one ad in that ad group
  •  AdWords will automatically match each ad to the keywords it’s most relevant to
  •  Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
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