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You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

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You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

Answer:

  • creating ads that link to a generic landing page
  •  creating ads that include terms or phrases people are searching for
  •  All of the listed answers
  •  creating high–quality ads and landing pages
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