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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Answer:

  • Target large metropolitan areas where people are more likely to encounter her product
  •  Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
  •  Add affinity audiences targeting people interested in green living and beauty
  •  Use a balanced combination of broad-, exact-, and phrase-matched keywords
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