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Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

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Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Answer:

  • Refine where your ads show by adding the keyword “Tokyo”
  •  Create a separate ad group to target ads and bids for Tokyo
  •  Use a location bid adjustment to increase bids for customers in Tokyo
  •  Use the user location report to understand if people who click your ads are located in Tokyo
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