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Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

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Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

Answer:

  •  AdWords policies can keep disapproved ads and websites out of organic search results
  •  AdWords policies can help web users distinguish between ads and search results
  •  AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
  •  AdWords policies can help keep ad costs low and affordable for advertisers
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