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A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

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A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

Answer:

  • Generic terms about running and running shoes
  •  Specific terms about the shoe brand and model your client is selling
  •  Generic terms about different types of women’s shoes
  •  Specific terms about the benefits of running
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