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Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

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Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Answer:

  • Create one campaign with a broad selection of keywords
  •  Create campaigns based on the structure of his client’s website
  •  Create one campaign for all the products his client offers
  •  Create multiple campaigns, each with a set of related keywords
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