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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

Answer:

  • CPC bids are effectively converted to CPM bids
  •  CPM bids are effectively converted to CPC bids
  •  Ads using CPC bids are not allowed to compete on the Display Network
  •  CPC and CPM bids only compete against bids of the same type
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