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When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

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When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Answer:

  • Your keyword list would be disapproved based on Google’s advertising policies
  •  AdWords can automatically include these variations for you
  •  AdWords only shows an ad for keywords with proper spelling and plural forms
  •  Broad match only includes the exact words and phrases a user searches for
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