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Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

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Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Answer:

  • the daily budget you’ve set
  •  the search ranking of your website
  •  your historical conversion rate
  •  the expected impact of extensions and other ad formats
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