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Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

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Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

Answer:

  • Create one ad group for every five keywords
  •  Create new ad groups with related keywords grouped together
  •  Create new ad groups with several keyword match types
  •  Remove half of the keywords from the ad group
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