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Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

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Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

Answer:

  • Bundle similar keywords together in one ad group based on common themes.
  •  Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
  •  Use general keywords to reach a specific audience.
  •  Use negative keywords for terms that are related to pets and animals
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