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When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

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When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Answer:

  • Maximize clicks
  •  Target search page location
  •  Enhanced cost-per-click (CPC)
  •  Target return on ad spend (ROAS)
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