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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Answer:

  • Add the terms as phrase match keywords
  •  Add the terms as negative keywords
  •  Add the terms as keywords
  •  Add the terms as exact match keywords
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