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Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

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Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Answer:

  • Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
  •  Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
  •  Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
  •  Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products
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