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Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

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Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

Answer:

  • Cost-per-acquisition (CPA)
  •  Cost-per-thousand viewable impressions (vCPM)
  •  Cost-per-click (CPC)
  •  Cost-per-view (CPV)
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Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

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Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Answer:

  • Change the ad delivery method from “Standard” to “Accelerated”
  •  Increase her daily budget
  •  Segment her campaign performance by time of day
  •  Change the ad delivery method from “Accelerated” to “Standard”
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Why should you link your client’s AdWords account to Search Console?

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Why should you link your client’s AdWords account to Search Console?

Answer:

  • See how often your ads rank higher in search results than those of other advertisers participating in the same auction
  •  See if people reach your client’s website via ads or organic search results
  •  See how your ads performed when triggered by actual searches
  •  See which campaigns have the biggest changes in clicks, costs, and conversions
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How are rich media ads different from other ad formats?

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How are rich media ads different from other ad formats?

Answer:

  • They are ads with animation or other types of motion
  •  They are static image ads
  •  They are displayed on the Search Network
  •  They are a type of text ad
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Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

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Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Answer:

  • Cost-per-thousand-impressions (CPM)
  •  Cost-per-acquisition (CPA)
  •  Cost-per-view (CPV)
  •  Cost-per-click (CPC)
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Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

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Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

Answer:

  • $2.50
  •  $10
  •  $25
  •  $5
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What happens as a result of a search campaign consistently meeting its daily budget?

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What happens as a result of a search campaign consistently meeting its daily budget?

Answer:

  • Missed potential ad impressions
  •  Higher average cost–per–clicks (CPCs)
  •  Fewer sites targeted at once
  •  Accelerated ad delivery
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Which is a benefit of advertising online?

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Which is a benefit of advertising online?

Answer:

  • Increase your position in organic search results
  •  Reach people who are likely interested in what you’re advertising
  •  Automatically collect information about potential customers
  •  Make money by showing ads on your website
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Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

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Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Answer:

  • Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
  •  Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  •  Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  •  Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
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How much are you charged for a click on your AdWords ad?

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How much are you charged for a click on your AdWords ad?

Answer:

  • You’re charged only the minimum amount needed to maintain your ad’s position.
  •  You’re charged $0.01 for every click.
  •  You’re charged 10 cents more than the next highest bid.
  •  You’re charged the full amount you bid