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Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

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Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

Answer:

  • Create a campaign with ads and keywords written in French
  •  Create a campaign targeting Paris and languages other than French
  •  Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
  •  Create a campaign targeting French and regions other than Paris
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