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Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

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Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

Answer:

  • Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

    Karen’s ads often show below her organic results for the search query

    People who see Karen’s site in relevant organic search results often click through to her site

    Karen’s ads don’t often show for the search query

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